Digital Marketing: How to Find, Serve and Keep Customers in the 21st Century
People are using smartphones and tablets now more than ever, and as a result markets and marketing are changing. At this presentation you will learn: what is behind the growth of digital marketing, how can companies adopt these new technologies, and how to use digital marketing to succeed in business in today’s markets. Topics include:
• The evolution of markets
• What drives customers online?
• A conceptual view of a digital marketing strategy
• New behaviors of today’s consumers
• Social media, connection and recommendation
• The power of local search
• The power of images and media
• Plus lots of tips, and free or low cost resources that you can implement.